Because We Care about our Tampa Bay Families!



Superior Water Conditioning was established in 1969, we just celebrated our 50th anniversary under the same ownership and we’ve been the exclusive local Kinetico Dealer for over 50 years!

We are long-term members of the Better Business Bureau with an “A+” rating, are “A” rated by Angie’s List, Home Advisor, Members of Chamber of Commerce and we were singled out and praised by a local TV News Consumer Report and are trusted by decision makers in the business community whose personal reputations are judged by our performance.


We have a local customer base exceeding 65,000 homes and businesses, and our existing customers refer most of our new customers to us! We are the company of choice for consumers who demand the best, most consistent high-quality water.

Meet Our Team

Bill Brownell

Bill Brownell

Born and raised in Tampa, FL. Graduated from Hillsborough High, and started Superior with a couple hundred dollars and an old Rambler station wagon back in 1969. He has seen it all, when it comes to water and water problems. Known as the “Go to Guru” in the office, he figures out how to do the job, and get it done right!

He lives to work for his customers, and is almost always able to take time to visit with any customers who comes in with questions or just wants to chat.

Ken Weinstein

Ken was born in Rhode Island but lived in Israel from age 8 – 12. Prior to joining the company in 1996, he worked in Boston as a TV videographer and editor. He still enjoys videography and photography as hobbies. Ken has over 30 years in the water treatment business and is proud of the company he works for and the people he works with but says that his most important title is “Dad”.

Dennis Suarez

Born in the Bronx, New York and married with two children. Dennis has spent the last 36 years of his career in water treatment industry, over 30 of them with Superior Water! He enjoys fishing, hunting, golf, cooking and most of all, spending time with family.

He especially enjoys helping people that are on well water. Well water demands so much more attention to detail in testing and evaluation, and lets him take advantage of his many years of experience in solving problems that are not present in municipal water.

Don Henderson

Has been with Superior Water Conditioning since December of 2001. Raised in Missouri, with very hard water with high iron, he remembers the aggravation of broken electrical water conditioners. Mom would buy 8, 80-pound bags of salt at a time. His job was to feed the softener. He was clearly traumatized! He’s had no issues by the way, with his Kinetico softener that was installed in 2002.

Don has been married for 34 years and has three children. When he’s not helping our clients he enjoys tennis and fishing, is involved with his church as well as various youth and camping programs.

Melody Headshot

Melody Dante-Rees

Melody- Joined us with a deep understanding of operations efficiencies and handles all our Marketing Platforms, Memberships, Web Development, Advertisement Platforms, Customer Builder Programs and is our lead installer for the Kinetico’s Leak Detection System. She brought to the table her professional experience in multiple industries after spending more than a decade as an Engineering and Operations Executive Recruiter for some of the most well-known medical and food manufacturing companies. She enjoys Boating and Fishing Tampa Bay with her Family!